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  • Writer's picturePanji Kadar

A Comprehensive GA4 Migration Checklist for App Advertisers


ga4, ga4 migration, google analytics

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a complex process, but it can also bring numerous benefits to your app advertising strategy. To ensure a smooth transition, it's important to have a comprehensive GA4 migration checklist in place. In this article, we'll explore the key steps you need to take to successfully migrate to GA4.


Assess your current setup: Before you start the migration process, it's important to understand your current Universal Analytics setup and what data you need to retain. Make sure you have a clear understanding of your goals and what data is most important to you.


Set up GA4: To set up GA4, you'll need to create a new GA4 property and configure it to track your app. This will require some technical expertise, so it may be useful to involve a developer or a consultant in this process.


Migrate your data: Once your GA4 property is set up, you'll need to migrate your Universal Analytics data to GA4. This can be done using the GA4 migration tool, which will help you map your Universal Analytics data to GA4 and import it into your new GA4 property.


Update your tracking code: If you're using the Universal Analytics tracking code to track your app, you'll need to update it to the GA4 tracking code. Make sure to test the new tracking code thoroughly before going live to ensure that it's working correctly.


Create custom events: GA4 allows you to track custom events, such as in-app purchases or downloads, which can be incredibly valuable for app advertisers. Be sure to create custom events for all the key actions that you want to track in your app.


Update your data analysis and reporting processes: Once you've migrated your data and updated your tracking code, you'll need to update your data analysis and reporting processes. This may involve updating your dashboards and reports to reflect the changes in your GA4 data.


Monitor your GA4 data: After you've completed the migration process, it's important to monitor your GA4 data to ensure that everything is working as expected. This may involve setting up custom alerts, comparing your GA4 data to your Universal Analytics data, and monitoring your key performance metrics.


In conclusion, migrating to Google Analytics 4 (GA4) can bring numerous benefits to your app advertising strategy, but it requires careful planning and preparation. By following this GA4 migration checklist, you can ensure a smooth transition and take advantage of all the new features and capabilities that GA4 has to offer.


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